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Gecko…Geico Auto Insurance
Synopsis: By focusing on the basics that Geico has founded itself
on and by focusing on its first customers (the military) Geico has built a successful
insurance company.
Geico insurance is more than the friendly neighborhood gecko. Geico car insurance
has been around since 1936. Leo and Lillian Goodwin, Geico's founders, initially
marketed their car insurance policies to military and government employees.
By selecting such prime customer groups Geico was able to attain reduced prices
for car insurance. Geico passed on those savings to their customers. Passing
on the savings to the customer is what Geico has built their success on.
Geico has received an AAA rating from Standard and Poor's, another AAA from
Moody's and an A++ from A.M. Best. In the United States Geico stands with only
seven other insurance agencies that have earned similar ratings.
Not only does Geico offer auto insurance, but the nation's favorite gecko also
offers motorcycle insurance, home, condo and rental insurance, umbrella insurance
and boat insurance. Geico's ability to be a convenient one-stop shop to fill
all insurance needs is one reason its clients have repeatedly recommended them
to others.
What contributes most to Geico's success is the company's ability to stay true
to its roots: the military. On the web site there is a full section dedicated
to assisting military personnel with their specific needs. Geico even has its
own SEAL team. SEAL is an acronym for SEa-Air-Land.
The Assistant Vice President of the Geico military department is a former Sergeant
Major of the Army, Richard Kidd. The rest of the team is filled with retired
military personnel. Within Geico SEAL's site there are prior to deployment check
lists and other helpful resources for military personnel.
If you are a member of the military interested in more information, visit www.Geico.com/military.
If you are a civilian, you can find more information by visiting www.Geico.com.
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